While most of the departments at Nike are busy raping their heritage and rehashing "vintage" shoes from the early 90s, some mad scientist out in Beaverton is still pushing the boundaries. Case in point, this Flyknit ish right here. This looks like some next level material they pulled out of their Nike time machine (forget those corny Back to the Future joints). Even if it's just plain old nylon with some of the threads taken out, the video really sells the whole idea of this as some space-aged, futuristic material. And that's what Nike is really all about. Performance. The idea that whatever they create will make you better, faster, stronger...
No comments:
Post a Comment